{"id":11,"date":"2008-10-19T13:42:28","date_gmt":"2008-10-19T17:42:28","guid":{"rendered":"http:\/\/yellowseo.com\/blog\/?p=11"},"modified":"2009-04-14T10:10:52","modified_gmt":"2009-04-14T14:10:52","slug":"googles-content-network","status":"publish","type":"post","link":"https:\/\/yellowseo.com\/blog\/general-musings\/googles-content-network\/","title":{"rendered":"Google&#8217;s content network"},"content":{"rendered":"<p>Many people that manage Pay per click campaigns are aware that Google&#8217;s content network has a significantly lower quality of conversions than their ads.\u00c2\u00a0 However, most people don&#8217;t know that the reason for it is because that is where the majority of click-fraud occurs.\u00c2\u00a0 If you do manage a <a title=\"Pay-per-click campaign\" href=\"http:\/\/www.yellowseo.com\/business_seo_services\/\" target=\"_blank\">Pay-per-click campaign<\/a>, you&#8217;re better off targetting specific sites or avoiding the content network altogether.\u00c2\u00a0 You want to have control over which sites your ad displays on because very often the quality of the sites can be quite low.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many people that manage Pay per click campaigns are aware that Google&#8217;s content network has a significantly lower quality of conversions than their ads.\u00c2\u00a0 However, most people don&#8217;t know that the reason for it is because that is where the majority of click-fraud occurs.\u00c2\u00a0 If you do manage a Pay-per-click campaign, you&#8217;re better off targetting [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[54,53],"class_list":["post-11","post","type-post","status-publish","format-standard","hentry","category-general-musings","tag-gcn-google-content-network","tag-pay-per-click"],"_links":{"self":[{"href":"https:\/\/yellowseo.com\/blog\/wp-json\/wp\/v2\/posts\/11","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yellowseo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yellowseo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yellowseo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yellowseo.com\/blog\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":4,"href":"https:\/\/yellowseo.com\/blog\/wp-json\/wp\/v2\/posts\/11\/revisions"}],"predecessor-version":[{"id":59,"href":"https:\/\/yellowseo.com\/blog\/wp-json\/wp\/v2\/posts\/11\/revisions\/59"}],"wp:attachment":[{"href":"https:\/\/yellowseo.com\/blog\/wp-json\/wp\/v2\/media?parent=11"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yellowseo.com\/blog\/wp-json\/wp\/v2\/categories?post=11"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yellowseo.com\/blog\/wp-json\/wp\/v2\/tags?post=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}