When is a good time to do SEO?
For many website owners, there is a logical process which most companies follow.
1) Build a website
2) Do a pay per click campaign
3) If it goes well pay more into pay per click, experiment with SEO
4) If it doesn’t go well, stop investing in the website.
However, after a website is built, the FIRST step should be determining what your conversion rate is. That means setting up a Google analytics account, getting the goal conversions setup, and MEASURING results from traffic generated from a PPC campaign. What most companies don’t realize is that the number one factor which determines success in a campaign is whether or not the website has the ability to convert. Without that, the money spent on generating traffic is very often wasted. If your site can convert 3-5% of targeted traffic, then there is a good chance you’ll make money from an SEO or Pay per click campaign. If not, then it is wiser to invest the money into improving the fundamentals of the website so that visitors find what they are looking for.
January 8th, 2009 at 7:33 pm
I agree. Getting the fundamentals right for your website is important although good SEO on your website like on page optimization may impact getting the traffic too, search engine traffic that is. Thanks for visiting my blog.
January 9th, 2009 at 5:59 pm
This was a very informative article. I will read your blog often.
February 16th, 2009 at 3:58 pm
SEO in becoming increasingly important to the success of any business. One of the key focus should be on adding quality content. This will not only improve the value for your website visitors but will also have a significant impact on your website rank on search engines especially Google and Yahoo. There are no hidden secrets to SEO. It requires al ot of hard work and patience.
February 19th, 2009 at 4:00 am
Can you provide more information on this? Or can I PM you about this…Thanks
March 16th, 2009 at 1:18 am
Very nice information. Thanks for this.
March 18th, 2009 at 3:26 pm
I completely agree with you most of the companies stop their ad campaigns if they are not getting better ROI.But it would be great if you had explained it more in detail.And i would also like to know what do you think about Web Analytic.
March 22nd, 2009 at 4:31 pm
Sure, if you have something that you would like to submit, send it to firstname.lastname@example.org and we’ll review it for submission.
April 23rd, 2009 at 10:43 pm
Interesting blog post. What would you say was the most important marketing factor?
April 28th, 2009 at 3:16 am
very good information here will come back and read more, thank you mate!
April 30th, 2009 at 1:44 am
Neat site:) Will visit!
May 1st, 2009 at 4:39 pm
Very well written post however, I would recommend that you turn the No Follow off in your comment section.
Keep up the good work.
May 1st, 2009 at 6:09 pm
Good information, thanks for the post!
May 3rd, 2009 at 2:59 am
Nice blog and thanks for the post!
May 3rd, 2009 at 6:23 pm
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more articles from you in the future.
May 5th, 2009 at 1:22 pm
This is a lot better than what I’ve been seeing elsewhere lately. If we had more like it around, I think we’d be better off.
May 5th, 2009 at 5:04 pm
This has got me thinking, I have a similar post idea, I?m going to do some research and probably reference this. Thanks for the idea.
June 30th, 2009 at 7:10 pm
Interesting article. Good information that I can pass along