Google’s content network
Many people that manage Pay per click campaigns are aware that Google’s content network has a significantly lower quality of conversions than their ads.Â However, most people don’t know that the reason for it is because that is where the majority of click-fraud occurs.Â If you do manage a Pay-per-click campaign, you’re better off targetting specific sites or avoiding the content network altogether.Â You want to have control over which sites your ad displays on because very often the quality of the sites can be quite low.
March 25th, 2009 at 9:13 pm
It sounds like you’re creating problems yourself by trying to solve this issue instead of looking at why their is a problem in the first place
April 22nd, 2009 at 2:00 pm
Hi! Very nice blog, back to reading, bye!
May 1st, 2009 at 3:31 am
Nice way that you present your ideas. You have a well set out blog and I will check back again. Thank you.
May 1st, 2009 at 7:22 pm
Good information, thanks for the post!
May 2nd, 2009 at 11:04 am
Well done great post haha!
May 2nd, 2009 at 7:12 pm
Nice blog and thanks for the post!
May 3rd, 2009 at 9:39 am
Good informations, keep up the good work.
May 5th, 2009 at 2:36 pm
Fair points, I will bookmark this…
May 5th, 2009 at 4:21 pm
This has got me thinking, I have a similar post idea, I?m going to do some research and probably reference this. Thanks for the idea.
August 4th, 2009 at 10:05 am
Can a similar argument be made with respect to Google Search and Search Partners? Google Search has a much higher CTR with just about the same CPC. My thinking is that the quality of the clicks for Google Search are much higher and might make sense to drop using their Search Partners. Would you agree? If I drop Search Partners, is it possible I could see improved rankings/performance in Google Search because Google would try to get me more clicks (give higher rankings) to get me to max out my daily ad budget? Thank you.
August 30th, 2009 at 7:46 pm
Thanks for writing this great blog I really enjoyed.